7 days later – Social Media and the UK General Election

The 2015 UK General Election day arrived in a flurry of online activity. Would this be the the United Kingdom’s first “Social Media Election?” Would Social Media start to rival the more traditional forms of media – television and print – in terms of influence?

Whilst the main political parties were being criticised for their cautious campaigns – viral campaigns and internet memes based on boybands and, the seemingly implausible, #milifandom seemed to take hold. Parties turned to celebrity vloggers to sway us in to voting for them. Wasn’t this important? After all, recent research from Ipsos MORI said that a third of young people thought that Social Media would influence their vote?

But as the results rolled in through the early hours of Friday morning, defying opinion poll predictions and the more left leaning consensus of the “Twitterati’, it turned out that this wasn’t the social media election at all…

Please head over to The Social Street Project to read more

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